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Meta Ads Google Ads TikTok Ads LinkedIn Ads GA4 GTM CAPI n8n Azure Shopify
Método

Trato directo con el equipo fundador

Diseño y ejecución ad-hoc en cada cuenta. Pablo y Jorge analizan tu caso en conjunto —paid media, estrategia, tecnología y automation, ajustado a la realidad de tu negocio, no a un playbook. Lo que se decide en la primera reunión es lo que se ejecuta. Sin intermediarios, sin delegados, sin perfiles junior.

analizamos · ejecutamos · acompañamos
Los socios

Dos perfiles complementarios, una sola interlocución

No es agencia repartida en cuentas. Es la dupla que diseña, ejecuta y reporta. Si llamas, descuelgan ellos.

PS
Pablo Santirso
Founder · Paid media · Estrategia · Operaciones

Leads: Meta Ads, Google Ads, TikTok, LinkedIn Ads. Funnel design, channel mix, pricing and unit economics. Account structure and attribution.

How he decides: imagines without a technical brake. He proposes the strategy and the scaling.

LinkedIn →
JG
Jorge González
Partner · CTO · Automation · Agentic AI

Leads: n8n, CAPI, server-side tracking, Shopify integrations, WhatsApp, CRM. Agentic AI on Azure OpenAI / GPT. Ad-hoc SDD/PDD design.

How he decides: filters technical feasibility. Lands Pablo's proposal on real infrastructure.

LinkedIn →
Operational differentiators

What changes when you work with the founding team

"You talk to Pablo and Jorge from the first call."
No filters
"No handoffs. No junior profiles."
No handoffs
"From analysis to result, with you."
Follow-through
"We report contribution margin, CAC payback and LTV per cohort. Not platform ROAS."
Metrics that matter
DayByDay Framework

Five phases from the first call to stable operation

The same process for every client, adapted in technical depth to your business.

01

Diagnosis (week 0)

30-minute call with Pablo and Jorge. Initial read of paid account, Shopify and tracking. We hand you the lever that moves the most cash in 90 days. No cost, no commitment.

02

Technical audit (weeks 1–2)

We access your advertising accounts, your store, your client list and your measurement. We review how everything is set up. We deliver a document with the plan custom-fit for your business.

03

Initial implementation (days 15–30)

We execute the first levers: account rebuild, CAPI and server-side tracking, automation of critical flows (cart, WhatsApp, CRM). Live dashboards for margin, payback and LTV.

04

Operation + scale (month 2 onwards)

Weekly meetings with Pablo and Jorge. Decisions on creatives, budget, channel expansion and automation. We scale nothing before we understand why it works.

05

Business reporting (monthly)

What is left after costs, how long it takes to recover a new client and how much they leave over time. Not platform numbers. What your leadership needs to decide on cash.

No playbooks

Ad-hoc solutions, not recycled checklists

Each client receives an SDD (System Design Document) and a PDD (Process Design Document) tailored to their stack, their team and their phase.

Agencies work with playbooks. It works when your business looks like the average. When it doesn't, they apply a template that doesn't fit and the result is noise.

We design technical infrastructure per client. If you need a conversational agent on WhatsApp for qualification, we don't send you a generic n8n workflow: Jorge designs the SDD tailored to your CRM, your volume and your fee model. If you need to rebuild the Meta account with CAPI and server-side, we don't clone another account: Pablo sets up the campaign tree that fits your channel mix and your LTV per cohort.

The cost of that is honest: we go slower in the first phase. The benefit is too: you stop paying for copy-paste.

Douf lesson

"If you capitalize on a success before understanding what produced it, you kill it."

When a creative or a channel starts to work, the reflex is to scale it. But scaling without understanding why it works destroys the result. That is why we analyze before executing, we execute before scaling, and we follow through before letting go.

Empezar por el diagnóstico

Auditoría gratuita de 30 minutos con Pablo y Jorge. Si no encajamos, te lo decimos.